Protecting Digital Likeness

Your likeness is an external representation of what makes you you: every unique wrinkle, scar, laugh, facial expression. Current technologies have reduced these facets of our identity into digital assets, making it possible to reproduce, distort, and exploit anyone’s likeness quickly and cheaply. Digital “replicas” or copies of you can be used to deceive, humiliate, exploit, and profit.

Tech Justice Law works to make sure that a person’s identity is not exploited by technologies that can manipulate their appearance quickly, cheaply, and without consent. TJL advances legal frameworks that affirm the emotional, reputational, and psychological injuries caused by nonconsensual digital replication. Existing laws often ignore these harms, offering little protection to ever-increasing numbers of people who experience loss of control over their digital identities. Our work insists on a simple principle: your likeness is your own, and violations of that autonomy must carry meaningful consequences.

Join the Alliance

The REAL Alliance brings together advocates fighting to end likeness abuse fueled by “AI”. From face-swapping pornography to voice-cloning scams and beyond, our identities have never been more vulnerable to distortion, manipulation, and weaponization. Now more than ever, we need what’s REAL — Rights to End Abuse of Likeness. The REAL Alliance dissolves barriers between NCII, financial scams, celebrity harms, and artist displacement. Together, we can raise awareness and build support for a basic human right for anyone over their (digital) likeness.

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Explore Our Digital Likeness Work

Illustration of two women with long hair in profile staring at each other with the words "REAL Alliance" between them

Update

Join the REAL Alliance

February 26, 2026

The REAL Alliance brings together advocates fighting to end likeness abuse fueled by “AI”. From face-swapping pornography to voice-cloning scams and beyond, our identities have never…

My Likeness, My Right Model Bill

Bill

My Likeness, My Right

February 1, 2026

Recent technologies have made it easy and cheap to clone anyone’s face, voice, or body. These hyper-realistic digital artifacts can make a person seem to be,…

Model Bill- Right Against Digital Replication

Policy Explainer

My Likeness, My Right Model Bill Explainer

February 1, 2026

This explainer breaks down the new dignity right in TJL’s “My Likeness, My Right” model bill. It highlights important aspects of the law, including how the…